Rumi Neely - Fashiontoast
Age: 28
Location: San Diego, California
Started Blog: November 2007
Stats: 1million+ page views/month, over 86 000 Twitter followers, 133 000 Instagram followers
Style: Artfully undone, downtown bohemian
"I just wear what feels natural to me. I think the key is confidence and choosing pieces that truly resonate with you instead of having your choices by wholly driven by trends... [my blog] is a documentation of the natural progression of that style."
Location: San Diego, California
Started Blog: November 2007
Stats: 1million+ page views/month, over 86 000 Twitter followers, 133 000 Instagram followers
Style: Artfully undone, downtown bohemian
"I just wear what feels natural to me. I think the key is confidence and choosing pieces that truly resonate with you instead of having your choices by wholly driven by trends... [my blog] is a documentation of the natural progression of that style."